Year-round occupancy

We have an eye for identifying young markets with high-growth potential; we can see that this is the right moment for Nazaré. We have conducted our own research in tandem with an external study into both the country and the location to understand the inherent value of Nazaré Canyon. We have found that seasonality is not an issue for Nazaré Canyon – it is a year-round hotspot for our target groups. As such, the growth potential for the area is high.

The Nazaré coast attracts families on vacation

Specific online search behaviour for tourists looking at Portugal shows the following top 3 brand tags: ‘beaches’, ‘local gastronomy’ and ‘surfing’. The sun and the sea of the Nazaré coast attracts a lot of families on vacation – an important target group – to the area, while the beautiful landscape and range of natural attractions are also a major draw for many other audiences all year round. When it comes to surfing, the plentiful beaches – with a huge variety of wave heights - ensure an excellent experience for surfers of all abilities, and have earned Nazaré a global reputation as a surfing destination.

Visitors from all over the world

Many of our target audiences come here for the surf, and ever since Garrett McNamara set a record in 2011 by riding a 30-metre high wave, Nazaré has attracted more and more surfers from all over the world. In 2016 Nazaré became the only place in Europe – Europe has 30 million active surf fans – licensed to host one of the Big Wave Tour events of the World Surf League (WSL). These events, now including the one in Nazaré, attract visitors from all over the world, whether they surf themselves or just come to watch.

The surfer lifestyle

Over the years, Nazaré has developed into a surfing destination. The waves, the sand, the sun, the people and the idyllic vistas – the location attracts not only surfers, but a much larger pool of people who desire the surfer lifestyle. Though the Nazaré Canyon project provides a seamless holiday location for an affluent surfer persona, it encompasses a much wider audience than that. More and more people are buying into the surfer lifestyle, and so our audience is growing. This is why this project is such a unique investment. The location has a constant flow of tourism, unhindered by the seasons. Affluent surfers and lifestyle hunters alike come to Nazaré throughout the year. So, there will always be a solid base of visitors looking to rent the kind of accommodation afforded by Nazaré Canyon. This is why we are able to guarantee investors a yearly ROI.